Engineering Background. Data-Driven SEO.
13+ years across engineering, digital transformation, and search marketing. I help Malaysian businesses generate qualified leads through SEO that's built on data, not guesswork.
13+ years across engineering, digital transformation, and search marketing. I help Malaysian businesses generate qualified leads through SEO that's built on data, not guesswork.
Most SEO consultants came from marketing. I came from building things — literally. That engineering mindset shapes everything I do.
Started as a project engineer managing construction projects including the GBP 765M Mall of Qatar. Earned an MSc in Engineering Project Management from the University of Leeds. Learned to plan complex work, manage stakeholders, and deliver under pressure — skills that transfer directly to SEO campaigns.
Moved into corporate digital transformation. At KLCC, I designed digital project dashboards that saved RM170K+ in costs and built internal platforms from scratch. At Alliance Bank, I led digital product development and delivered a loan moratorium app in 3 weeks during COVID. This is where I learned data infrastructure, analytics, and how technology drives business outcomes.
Led digital innovation initiatives for one of Malaysia's largest property developers. Managed vendor assessments, proofs of concept, and cross-departmental digital strategy. Deepened my understanding of how large Malaysian enterprises buy and adopt technology.
Took everything I knew about data, systems, and project management and applied it to search. Increased client organic traffic by 350%. Achieved 300% organic growth and 89% first-page keyword rankings within 90 days. Built seoconsultant.com.my and ranked it #1 for "SEO Consultant Malaysia."
Four principles from 13 years of building things that work.
I don't guess. Every recommendation is backed by Search Console data, competitor analysis, and proven fundamentals. The engineering background means I think in systems, not tactics.
I limit my client roster to 20 businesses max. Your success requires deep attention, not a junior account manager following a checklist. You work directly with me.
No black-box SEO. You get full visibility into what I'm doing, why I'm doing it, and what the data says. Monthly reporting with real numbers, not vanity metrics.
SEO is a 6-12 month investment that builds sustainable organic traffic. I'm here for the long haul, adapting strategies as Google evolves and your business grows. No lock-in contracts.
From B2B services to property development, each industry has taught me something different about how Malaysians search and buy.
Enterprise-grade stack. Your SEO package includes access to RM15,000+ worth of annual tool subscriptions.
Ahrefs, SEMrush, Screaming Frog, Surfer SEO, Google Analytics 4, Google Search Console, Google Tag Manager, Data Studio
WordPress, Shopify, HubSpot, PageSpeed Insights, GTmetrix, Schema Markup, Hotjar
"I approach SEO the same way I approached engineering projects — with a plan, a timeline, clear deliverables, and no guesswork."
Book a free 30-minute strategy call. No sales pressure — just an honest conversation about your search visibility.
Schedule free consultation