SEO marketing

How to Optimize Your SEO Tactics in Unity with Your Keywords

Whether you have a knack at promoting your business through web marketing, or are trying to leverage your online entrepreneurship through highly proven strategies, the significance of integrating optimized keywords can in no way be taken flippantly. Although search engines devalue keyword rankings by personalizing search results according to user search history, location and device; keywords still remain a relevant SEO element for any business.

If you are trying to master the skill of SEO techniques and boost your web based business, then here’s some help.

We have listed a few tips and tricks on keyword optimization that may enhance your rankings in major search engines and increase your revenue. Take a look!

1: For an online business to rank well in search engines like Google, Yahoo, Bing and others, you should ensure your website targets the right keywords for utmost SEO. As an effective strategy, your website should incorporate keywords that literally describe the content and purpose of your website. Make sure you are well aware of your audience’s search needs and the search strings they are likely to use in order to search for you. Keyword suggestion tools like AdWord and Word Tracker are specific in targeted lists of keywords, which will give an idea of both local and global search volumes.

2: Concurrently, your SEO tactics should include an analysis of the expected monthly number of searches. While many tend to overlook its significance, choosing the right keywords and ensuring the relevancy of those keywords can play a huge role in increasing your revenue. Also, make sure that the keywords uniquely fit the theme of your website.

3: Once you are done with choosing the right keywords, you need to focus on keyword density next. To generate greater leads and enhance targeted web traffic, your website should be keyword-rich and integrate good keyword density for your targeted keywords. Although most websites do not really accord high importance to keyword density, it can certainly influence the overall search results for your website at the end of the day. Hence, try to focus on greater keyword density and more relevant search strings – it should ideally be around 1 to 2 percent for both long tail and short keywords. Be careful as Panda may potentially penalize over abuse of keyword density.

4: Last but not least, since major search engines give great value to quality pages, your website should also focus on maintaining good quality particularly in the page title, headings, and the first paragraphs. At the same time, integrate some of the targeted keywords in the URL, file names, headings, and page titles to further derive targeted web traffic and high search engine rankings.

About the author: Claudia is a writer/blogger who loves writing, travelling and reading books. She contributes to Hydroxycut

Small SEO Tactics That Really Pack A Punch

If you want to effectively optimize your site or blog, there are a number of search engine optimization techniques to follow. You can find and apply a number of on page or off page techniques, however many of these are more long-term strategies. Apart from trying the big and robust SEO methodologies, there are several small yet effective search engine optimization methods that could prove worthy in making your site or blog more visible in different search engines including Google, Yahoo and Bing. This includes trying h1 tags, title tags, and incorporating unique and fresh content on a regular basis since quality content matters a lot in SEO. In this way, a slew of small things brought together could really pack a punch. So, let’s talk about such small SEO tactics in the following paragraphs.

Internal linking
If you are into search engine optimization, you will very well know about internal linking. At the same time, you may hear a lot about the SEO advantages that external links offer. Indeed, if you see links to your site or blog, you may feel a sense of pride. In the same manner, by linking internally, you can reap a wide range of benefits. The good thing about internal links is that you can have better control over the keyword rich based anchor text, which you can lead over your chosen web pages.
Hence next time, offer all your readers a link that directs to other (similar) web pages found within your website or blog. However, while linking to your internal pages, make sure you employ relevant keywords to reap the best results. Though this SEO tactic seems pretty easy to try, many web masters overlook it. Make sure you do not tread the same path and ignore such a simple chance to improve your rankings in search engines, using phrases like ‘check this out’ or ‘click here’.

Heading Tags
Another small but effective SEO tactic is using heading tags, i.e. H1, H2, H3, etc. wisely. These have great importance in search engine optimization as they have the potential of attracting different search engines to your site or blog, hence helping you achieve better rankings. Using your primary keyword or key phrase in the H1 tag is the best approach, and gives better results. So, make sure you write the most effective headlines and sub-headings. This helps you maximize your site or blog’s optimization to a great extent. You can also improve your SEO rankings by employing your keywords or key phrases wisely within your text body.

No-Follow Links
As you know, links play an important role in your optimization efforts, so ignoring no-follow links is not a wise. To keep the link values intact, which your website has built up over time through your sheer hard work, it is recommended to use no-follow links. These have to be used in all the web pages, or in links that simply point to your login page or shopping cart. Basically, it is nothing but a snippet of code that you apply over the HTML, which helps the search engine spiders leave the no-follow links.

This is also vital because it is one of the best ways for search engines to interpret your website, by gathering and classifying outbound links. If you find a wide range of unrelated links in your website, the search engines will have problems in understanding the purpose or content of your site. In this way, no-follow links can be considered a boon or a curse, depending upon the ways they are used. If you use them improperly, you can hamper your search engine rankings and lose your potential audience. Hence, use them wisely as they are a bit tricky.

Alt Attribute
If your site has loads of videos and images, you should use this SEO method. The Alt attribute basically refers to small snippets of text, which describe the videos and pictures in any web page. These are useful for you and the search engines as well. It helps in telling the search engine robots the relevant information about the images and videos in your site. If you use an image as a link, you can even use the alt tag as an anchor text.

Final Word
By using these small and simple-to-use SEO tactics, you can really make a difference in your site’s visibility. You may find bigger things more effective, but the tactics above could do wonders for you in search engines so do not ignore them.

About the author: Claudia is a writer/blogger who loves writing, travelling and reading books. She contributes to Content Cloud.

Why SEO Is Dominant In The Internet Marketing

seo marketing

The purpose of marketing is to endorse the product in market. Traditionally marketing was done through newspaper or the marketer relied on door to door marketing. However, the advent of internet has brought about a drastic change in the ways marketing has been perceived. Increasing number of business owners are making use of internet for business promotion.

Email marketing, PPC marketing, use of social media and search engine optimization are the preferred ways of marketing in these changing times. Majority of the marketing in done online with various methods of SEO are adopted.

PPC marketing: One of the preferred means of search engine marketing is PPC marketing. In PPC marketing, the company utilizing the services of this mode of marketing has to pay for the number of clicks people make on their website or the service being promoted. The company utilizing the service need to pay directly to search engine services as Bing, Yahoo or Google depending upon the search engine provider from which they have taken the service.

Email marketing: This was the first method that came into prevalence when the concept of SEO marketing gained ground. In email marketing random mail users are send mails that promote a particular service of product.

However, this method does not guarantee success in all cases as the mail is usually delivered to the spam folder of the user. Most of the email users do not pay much attention to spam mails and the marketing endeavor may go waste. To tide over this problem, the service provider has to employ trained people to identify email users that may pay attention to the service or the product being advertised.

Social media marketing: Another way of promoting the service or product is highlighting the same on social media. With increasing number of people connecting with friends and family through social media, promotion of the product or service through social media is a viable idea. Though the use of social media cannot compensate for search engine marketing but it has definitely helped business owners identify new service users.

SEO: Search engine optimization has been able to hold its dominance owing to varied reasons. The most common reason for dominance of search engine optimization is that the performance of the investment can be measured. Search results help us in identifying the return on investments.

As one can identify the return on investment through search engine optimization, this method can help calculate the specific budget required for any search engine optimization campaign. The help of professional SEO companies can also be utilized to get search engine optimization done in a professional manner. These professional service providers have a team of competent professionals who can identify the imminent needs of business owners and can come up with a relevant strategy in minimal time.

With increasing number of business owners realizing on internet for promoting their services and products, the relevance of search engine optimization has increased manifold. Follow the rules and realize the benefits of this innovative way of making inroads into the consumers mind.

About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on gizmowatch that attracted her attention. These days she is busy in her research work for ecofriend.