Guest Post

Modifying And Embedding Chatwing Into Your Site

SEO is not limited to changing meta tags, adding content or link building. Being able to quickly provide information when your site viewers ask for help with the products you are offering or the site as a whole, can earn you big points in quality customer service while at the same time solving the pogo-stick problem. With a chat tool on your site, this becomes much easier as you can relay that information almost instantly without having your viewers wait. Chatwing chat software does a pretty good job, with excellent chatting capabilities combined with features that further augment its efficiency. And using it is very easy.

You can have this chat tool up and running on your site by following these simple instructions.

1. Register

Registering a Chatwing account is the first step. It is very easy – filling in the registration form only takes a few seconds and all you need is a valid email address and password.

2. Create a Chatroom

After registration, you are automatically redirected to the Dashboard. This is where you create new chatrooms or manage the ones you have previously created. Initially, you will not have any aside from the default chatroom that is given to you. Use that and click the Customize Chatbox button.

3. Customization

Though this is not strictly necessary, modifying your chatroom before embedding it is strongly suggested as it will make the chat tool more efficient. The customization page is divided into tabs to make the whole process much more user-friendly. Each of the tabs affects a specific part of the chatroom, and most of Chatwing’s features can be found here.

Take note however that you cannot implement the changes that you have made unless you click the corresponding Save button in each tab.

Customizing your chatroom may take a while, but it is definitely worth it. Here is an example of a modified chatroom.

When you are done modifying the chatroom, simply click the Use button at the top of the Customization page. That will take you to the next step.

4. Embedding

The Embedding page is composed of three tabs, each with its own purpose. They are different methods for embedding the chatroom. For now, let us skip Group Chat URL and Popout Options, and head straight to the one in the middle – Embedded Options.

This method allows you to embed the chatroom directly to your site. But before that, notice the two scroll bars with a preview window on the right, which shows your chatroom. You can use this to adjust the size of the chatroom when it goes live on your site, make it as big or small as you want. This can help you save web space or make the chatroom more visible to your viewers.

When you are done with the measurements, look for the chatroom’s HTML code at the bottom part of the tab. It should be inside the boxes labeled Javascript and iFrame. Just choose one, copy it, then follow the additional instructions to paste it in the appropriate place on your site.

After all this is done, save your progress and refresh your browser. Your chatroom should be there.

Note: In some cases where the Javascript code will not function, simply replace it with the code inside the iFrame box.

This tool will give your viewers a much easier way to communicate with you. If properly managed, it will become a place that you and your viewers enjoy. Chatwing is a great tool that is constantly improving over time, and anyone can get it for free!

Setting Up A Blog: Where Should It Reside?

Your blog must be the centerpiece of your initiative, i.e. one that can drive or engage your audience, while also creating the signals that support what you are trying to achieve with SEO. One of the major mistakes that most bloggers make is to create posts about their business promotion, but not allow readers to engage with that content.

Firstly, you must know your goals or what you want to achieve. Then, depending on the answers to the questions below, you will be able to decide the steps that will help you set up a good blog:

1. Do you have any issues related to your reputation on search engine result pages?
2. Are you trying to build your brand or company through thought leadership?
3. Do you want your blog to be seen as a unique and unbiased voice in your niche?
4. Are you trying to build a channel that will help in link building?

Building your blog

Another major thing you should consider is of course the location of your blog or where it should reside. Should it reside on a subdirectory, subdomain, or a completely separate domain? Should you use a WordPress or Blogger platform?

Blog on subdirectory:

Here are the pros and cons of having your blog on a subdirectory.

Pros:

• Add deep links to the root domain directly.
• Add fresh content to the root domain.
• Have RSS feeds of your latest blog posts on your website’s home page.
• Promote the content on your website and earn good links.

Cons:

• Content must be hosted in the same server.

Blog on subdomain:

Pros:
• Ability to link to certain pages within the root.
• Content can be hosted on a different server.

Cons:
• Increase in typo errors when users start a URL with WWW.
• Content that gets promoted does not add much value to the root.

Blog on separate domain:

Some people are interested in creating an unofficial blog presence, so as to have control that is not directly linked to the brand. They just want to have an unbiased voice and only link it to their main website when necessary.

Pros:
• Create an unbiased voice.
• If your content is good, and is respected or liked in your industry, then the blog can gain authority that can be passed through to your business website via unbiased linking.

Cons:
• Gaining good authority for posts to rank well will take considerable time.
• Does not show thought leadership for your business.

Blog on Blogger.com (blogspot.com) or WordPress.com:

Using these platforms is one of the easiest ways to create a blog, but there are pros and cons.

Pros:

• You can employ aggressive link building tactics without burning the target domain.
• It is easy and anybody can start blogging.

Cons:

• Limits the design range and it may not fit your brand.
• Limits the option of utilizing plug-ins.
• Any content promoted will not provide direct value to your main website.

Summary: Each blogging platform has its advantages. You should always create a blog site that encourages engagement and provides visitors with opportunities to share the content.

Author Bio:- Sabrina is an SEO Executive who has worked with SEO RANK SMART for the last three years. It is an India-based Online Marketing company, with SEO Experts who help you increase your ranking in search engine results.

Ways to Drive More Traffic to a Single Content

To achieve online success, one must understand the fundamentals: quality traffic mixed with valuable content results in high online success. A lot of website owners do not face the risk of poor content, but the inability to reach the targeted audience at the right time. There are several sites or blogs that fail to attract more readers. What is wrong with these sites? Are they not properly written? Are there ways to increase the traffic on a single content? Yes, there definitely are.

First Rule: Write quality content

One must be aware of how to write quality content, and then there is a high chance of driving a greater amount of traffic. Always remember, mediocre content fails to attract traffic on a regular basis. So it is necessary to start identifying the problems that viewers are facing when going through your site. Is there any solution available? Is the problem manageable? If the viewers can manage the problems, there is no need to focus on those first. But if the problem is somewhat critical, then you need to focus on sorting out an urgent solution. Also, write content that is exclusive and original. Plagiarized content will never be able to attract crowds at a great level. Epic content is content that is created to target a specific set of people, providing solutions to their problems in a lively and well-defined manner.

Second Rule: Develop a strong foundation

Let us assume that you have written some really great web articles, and you want to attract traffic or readers to the content. You will definitely try to map out every possible step to make it happen. This is what we describe as a strong foundation to a successful blog. You will first try to reach say 50 viewers in the first week. Then, your target will be to progressively increase the number of viewers by the end of the second week, third week, and so on. In a month’s time, the viewership rating should be much greater. The foundation is where the blogger specifies what exactly he/she wants to do in order to popularize a single content. Always focus on the title of the article or post first. It should be highly catchy. Moreover, it should contain the appropriate keywords that help in driving traffic. Believe it or not, nearly 70% of traffic gets attracted to content merely by reading the headline.

Third Rule: Clear navigation is a must

Focusing on the navigation is equally important. This will allow for more views of a single article or post. Never forget to showcase the navigation clearly and properly. This will allow surfers to find it easily. Those who own blog sites should add the post page to the menu navigation bar. Remember, if the content appears on the same menu as that of the home page, it will be deemed highly relevant.

There are several ways to drive traffic to a site. The above-mentioned rules are only a few from a vast list. I hope you find them useful.

About the author: Claudia is a writer/blogger. She loves writing, traveling and reading books. She contributes on Neil Kozokoff.

Why SEO Is Dominant In The Internet Marketing

seo marketing

The purpose of marketing is to endorse the product in market. Traditionally marketing was done through newspaper or the marketer relied on door to door marketing. However, the advent of internet has brought about a drastic change in the ways marketing has been perceived. Increasing number of business owners are making use of internet for business promotion.

Email marketing, PPC marketing, use of social media and search engine optimization are the preferred ways of marketing in these changing times. Majority of the marketing in done online with various methods of SEO are adopted.

PPC marketing: One of the preferred means of search engine marketing is PPC marketing. In PPC marketing, the company utilizing the services of this mode of marketing has to pay for the number of clicks people make on their website or the service being promoted. The company utilizing the service need to pay directly to search engine services as Bing, Yahoo or Google depending upon the search engine provider from which they have taken the service.

Email marketing: This was the first method that came into prevalence when the concept of SEO marketing gained ground. In email marketing random mail users are send mails that promote a particular service of product.

However, this method does not guarantee success in all cases as the mail is usually delivered to the spam folder of the user. Most of the email users do not pay much attention to spam mails and the marketing endeavor may go waste. To tide over this problem, the service provider has to employ trained people to identify email users that may pay attention to the service or the product being advertised.

Social media marketing: Another way of promoting the service or product is highlighting the same on social media. With increasing number of people connecting with friends and family through social media, promotion of the product or service through social media is a viable idea. Though the use of social media cannot compensate for search engine marketing but it has definitely helped business owners identify new service users.

SEO: Search engine optimization has been able to hold its dominance owing to varied reasons. The most common reason for dominance of search engine optimization is that the performance of the investment can be measured. Search results help us in identifying the return on investments.

As one can identify the return on investment through search engine optimization, this method can help calculate the specific budget required for any search engine optimization campaign. The help of professional SEO companies can also be utilized to get search engine optimization done in a professional manner. These professional service providers have a team of competent professionals who can identify the imminent needs of business owners and can come up with a relevant strategy in minimal time.

With increasing number of business owners realizing on internet for promoting their services and products, the relevance of search engine optimization has increased manifold. Follow the rules and realize the benefits of this innovative way of making inroads into the consumers mind.

About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on gizmowatch that attracted her attention. These days she is busy in her research work for ecofriend.