Whether you have a knack at promoting your business through web marketing, or are trying to leverage your online entrepreneurship through highly proven strategies, the significance of integrating optimized keywords can in no way be taken flippantly. Although search engines devalue keyword rankings by personalizing search results according to user search history, location and device; keywords still remain a relevant SEO element for any business.
If you are trying to master the skill of SEO techniques and boost your web based business, then here’s some help.
We have listed a few tips and tricks on keyword optimization that may enhance your rankings in major search engines and increase your revenue. Take a look!
1: For an online business to rank well in search engines like Google, Yahoo, Bing and others, you should ensure your website targets the right keywords for utmost SEO. As an effective strategy, your website should incorporate keywords that literally describe the content and purpose of your website. Make sure you are well aware of your audience’s search needs and the search strings they are likely to use in order to search for you. Keyword suggestion tools like AdWord and Word Tracker are specific in targeted lists of keywords, which will give an idea of both local and global search volumes.
2: Concurrently, your SEO tactics should include an analysis of the expected monthly number of searches. While many tend to overlook its significance, choosing the right keywords and ensuring the relevancy of those keywords can play a huge role in increasing your revenue. Also, make sure that the keywords uniquely fit the theme of your website.
3: Once you are done with choosing the right keywords, you need to focus on keyword density next. To generate greater leads and enhance targeted web traffic, your website should be keyword-rich and integrate good keyword density for your targeted keywords. Although most websites do not really accord high importance to keyword density, it can certainly influence the overall search results for your website at the end of the day. Hence, try to focus on greater keyword density and more relevant search strings – it should ideally be around 1 to 2 percent for both long tail and short keywords. Be careful as Panda may potentially penalize over abuse of keyword density.
4: Last but not least, since major search engines give great value to quality pages, your website should also focus on maintaining good quality particularly in the page title, headings, and the first paragraphs. At the same time, integrate some of the targeted keywords in the URL, file names, headings, and page titles to further derive targeted web traffic and high search engine rankings.
About the author: Claudia is a writer/blogger who loves writing, travelling and reading books. She contributes to Hydroxycut