If you want to effectively optimize your site or blog, there are a number of search engine optimization techniques to follow. You can find and apply a number of on page or off page techniques, however many of these are more long-term strategies. Apart from trying the big and robust SEO methodologies, there are several small yet effective search engine optimization methods that could prove worthy in making your site or blog more visible in different search engines including Google, Yahoo and Bing. This includes trying h1 tags, title tags, and incorporating unique and fresh content on a regular basis since quality content matters a lot in SEO. In this way, a slew of small things brought together could really pack a punch. So, let’s talk about such small SEO tactics in the following paragraphs.
If you are into search engine optimization, you will very well know about internal linking. At the same time, you may hear a lot about the SEO advantages that external links offer. Indeed, if you see links to your site or blog, you may feel a sense of pride. In the same manner, by linking internally, you can reap a wide range of benefits. The good thing about internal links is that you can have better control over the keyword rich based anchor text, which you can lead over your chosen web pages.
Hence next time, offer all your readers a link that directs to other (similar) web pages found within your website or blog. However, while linking to your internal pages, make sure you employ relevant keywords to reap the best results. Though this SEO tactic seems pretty easy to try, many web masters overlook it. Make sure you do not tread the same path and ignore such a simple chance to improve your rankings in search engines, using phrases like ‘check this out’ or ‘click here’.
Another small but effective SEO tactic is using heading tags, i.e. H1, H2, H3, etc. wisely. These have great importance in search engine optimization as they have the potential of attracting different search engines to your site or blog, hence helping you achieve better rankings. Using your primary keyword or key phrase in the H1 tag is the best approach, and gives better results. So, make sure you write the most effective headlines and sub-headings. This helps you maximize your site or blog’s optimization to a great extent. You can also improve your SEO rankings by employing your keywords or key phrases wisely within your text body.
As you know, links play an important role in your optimization efforts, so ignoring no-follow links is not a wise. To keep the link values intact, which your website has built up over time through your sheer hard work, it is recommended to use no-follow links. These have to be used in all the web pages, or in links that simply point to your login page or shopping cart. Basically, it is nothing but a snippet of code that you apply over the HTML, which helps the search engine spiders leave the no-follow links.
This is also vital because it is one of the best ways for search engines to interpret your website, by gathering and classifying outbound links. If you find a wide range of unrelated links in your website, the search engines will have problems in understanding the purpose or content of your site. In this way, no-follow links can be considered a boon or a curse, depending upon the ways they are used. If you use them improperly, you can hamper your search engine rankings and lose your potential audience. Hence, use them wisely as they are a bit tricky.
If your site has loads of videos and images, you should use this SEO method. The Alt attribute basically refers to small snippets of text, which describe the videos and pictures in any web page. These are useful for you and the search engines as well. It helps in telling the search engine robots the relevant information about the images and videos in your site. If you use an image as a link, you can even use the alt tag as an anchor text.
By using these small and simple-to-use SEO tactics, you can really make a difference in your site’s visibility. You may find bigger things more effective, but the tactics above could do wonders for you in search engines so do not ignore them.
About the author: Claudia is a writer/blogger who loves writing, travelling and reading books. She contributes to Content Cloud.