Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition.
As of 2009, there are only a few large markets where Google is not the dominant search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. Notable markets where this is the case are China, Japan, South Korea, Russia and the Czech Republic.
Successful SEO for international markets may require professional translation of web pages, registration of a domain name with a top-level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of SEO are essentially the same.
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