Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEO service providers.
Companies that employ overly aggressive techniques, like manipulating rankings by stuffing pages with excessive or irrelevant keywords, can get their client websites banned from the search results.
Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program that helps webmasters learn if Google is having any problems indexing their website, and also provides data on traffic to the website. Yahoo! provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index, and view link information. Bing allows webmasters to submit a sitemap and web feeds, as well as determine the crawl rate and the number of pages that have been indexed by the search engine.
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