Facebook VS Google Advertising

Finally we get some real facts about the debate over Facebook versus Google advertising. According to WordStream's infographic, Google advertising (Google display ads and Google search ads) is far more effective than Facebook advertising.

Google display ads are ads that show at Youtube, Gmail, Blogger, and approximately 2 million other popular sites. Google search ads are the ads that show at Google search results pages. Facebook advertising is compared to Google display advertising in 5 categories:

1. Advertising reach (Number of audience that may see the ads) – Both Facebook and Google have great audience. Facebook currently has over 845 million users and 1 trillion pageviews per month; while Google serves up to 180 billion ad impressions monthly.
2. Revenue – Google at $2.9 billion, is slightly more profitable than Facebook at $1.06 billion.
3. Advertising performance – Facebook's Click Through Rate (CTR) is 0.051%, whereas the CTR for Google Display Ads is 0.4%, which makes them 10 times more effective than Facebook ads.
4. Ad targeting options – Facebook ads are limited to the Facebook community only, whereas Google ads can be served in all places; mobile, video, partner sites etc.
5. Ad format – Facebook ads have size limitations. Google ads are much more flexible, with the option of text listings, multiple banner sizes, video ads and apps ads.

Infographic Source: © WordStream, provider of a Google Keyword Tool for Search Engine Marketing.

Will the factors above cause marketers to lose confidence in Facebook, and cause Facebook's shares to drop further? To improve its IPO performance, we can expect Facebook to implement an advertising campaign to target mobile users, and serve their ads to partner sites. Overall, Google ads score better than Facebook ads, but this does not mean Facebook may not improve in the near future.

Why SEO Is Dominant In The Internet Marketing

The purpose of marketing is to endorse the product in market. Traditionally marketing was done through newspaper or the marketer relied on door to door marketing. However, the advent of internet has brought about a drastic change in the ways marketing has been perceived. Increasing number of business owners are making use of internet for business promotion.

Email marketing, PPC marketing, use of social media and search engine optimization are the preferred ways of marketing in these changing times. Majority of the marketing in done online with various methods of SEO are adopted.

PPC marketing: One of the preferred means of search engine marketing is PPC marketing. In PPC marketing, the company utilizing the services of this mode of marketing has to pay for the number of clicks people make on their website or the service being promoted. The company utilizing the service need to pay directly to search engine services as Bing, Yahoo or Google depending upon the search engine provider from which they have taken the service.

Email marketing: This was the first method that came into prevalence when the concept of SEO marketing gained ground. In email marketing random mail users are send mails that promote a particular service of product.

However, this method does not guarantee success in all cases as the mail is usually delivered to the spam folder of the user. Most of the email users do not pay much attention to spam mails and the marketing endeavor may go waste. To tide over this problem, the service provider has to employ trained people to identify email users that may pay attention to the service or the product being advertised.

Social media marketing: Another way of promoting the service or product is highlighting the same on social media. With increasing number of people connecting with friends and family through social media, promotion of the product or service through social media is a viable idea. Though the use of social media cannot compensate for search engine marketing but it has definitely helped business owners identify new service users.

SEO: Search engine optimization has been able to hold its dominance owing to varied reasons. The most common reason for dominance of search engine optimization is that the performance of the investment can be measured. Search results help us in identifying the return on investments.

As one can identify the return on investment through search engine optimization, this method can help calculate the specific budget required for any search engine optimization campaign. The help of professional SEO companies can also be utilized to get search engine optimization done in a professional manner. These professional service providers have a team of competent professionals who can identify the imminent needs of business owners and can come up with a relevant strategy in minimal time.

With increasing number of business owners realizing on internet for promoting their services and products, the relevance of search engine optimization has increased manifold. Follow the rules and realize the benefits of this innovative way of making inroads into the consumers mind.

About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on gizmowatch that attracted her attention. These days she is busy in her research work for ecofriend.

List of SEO Site Audit, Value and Traffic Estimator

In year 2011 November, we release the first collection of top 50 list, today we make an update to release second edition.

Existing listing + new listing:

1. http://www.alexa.com/
2. http://www.markosweb.com
3. http://www.webrankstats.com
4. http://www.pearanalytics.com/
5. http://www.woorank.com/
6. http://www.keywordspy.com/
7. http://domainvalues.com/
8. http://builtwith.com/
9. http://www.cubestat.com
10. http://www.aboutus.org
11. http://online.htmlvalidator.com/php/onlinevallite.php
12. http://protect-x.com/info/www.alt.com.my
13. http://ratite.com//whois/whois.cgi?domain=www.alt.com.my
14. http://www.sitedossier.com/site/www.alt.com.my
15. http://www.fybersearch.com/url-breakdown.php?website=www.alt.com.my
16. http://www.hindi.avadhwebs.com/website/alt.com.my
17. http://www.semrush.com
18. http://www.mydnstats.com/
19. http://www.mywebsiteworth.com
20. http://www.freewebsitereport.org/
21. http://www.statshow.com/
22. http://www.yandalo.com/
23. http://worthalyzer.com/
24. http://website.informer.com/
25. http://www.webworth.info/
26. http://estimatedworth.net
27. http://mysitecost.com
28. http://siteworthchecker.com/
29. http://www.website-worth.org/
30. http://www.webestimated.com/
31. http://www.keywordsmania.com
32. http://www.websiteoutlook.com
33. http://websitevaluespy.com/
34. http://www.hostsuperstore.net/
35. http://checkpagerank.net
36. http://www.rankchecker.com
37. http://www.webstatschecker.com
38. http://www.websitetrafficrankings.com
39. http://www.webmirable.com
40. http://realwebworth.com
41. http://www.seoworkers.com
42. http://www.webseoanalytics.com
43. http://widestat.com
44. http://bizinformation.com.my
45. http://stimator.com/
46. http://www.yourwebsitevalue.com
47. http://www.sitecost.org/
48. http://www.hypestat.com/
49. http://www.statscrop.com/
50. http://www.neatstat.com/
51. http://www.websitevalueestimator.com
52. http://www.websitecalculation.com
53. http://statsvalue.com/recently
54. http://www.valueis.com/www.medi-life.com.my
55. http://www.webstatsdomain.com/
56. http://www.statswebsites.com
57. http://www.trendworth.com
58. http://www.clearwebstats.com
59. http://www.updowner.com/
60. http://whois.domaintools.com/
61. http://www.refertus.info
62. onthesamehost.com
63. http://valuethiswebsite.com
64. linksrank.com
65. http://domaintoip.com

Drop Sites, due to invalid or inactive:

1. http://www.quarkbase.com
2. http://www.estimurl.com/US/www.alt.com.my
3. http://www.robtex.com/dns/www.alt.com.my
4. http://www.sitestimator.com
5. http://www.websitebacklinks.org/
6. http://www.valuatemysite.com
7. http://www.websitemarks.com
8. http://www.webranker.info
9. http://priceofweb.com
10. http://www.reactionengine.com
11. http://www.eyeflow.com
12. http://www.seomastering.com

The Nature Of Black Hat SEO

Previously we have put an infographic about black SEO, today we found another similar infographic.

Thank you Outrider SEO

What is Robots Text?

Wiki definition: "The Robot Exclusion Standard, also known as the Robots Exclusion Protocol or robots.txt protocol, is a convention to prevent cooperating web crawlers and other web robots from accessing all or part of a website which is otherwise publicly viewable. Robots are often used by search engines to categorize and archive web sites, or by webmasters to proofread source code." In short, robots.txt is an action to disable a site, folder or page get indexing by search engine.

According to SEOBook, below tag have diffrent impact to pagerank, risk, and search index.
1. robots.txt
2. robots meta noindex tag
3. robots meta nofollow tag
4. link rel=nofollow

Google developer guide - Examples of valid robots.txt URLs:

Robots.txt URL	Valid for	Not valid for	Comments
http://example.com/robots.txt	http://example.com/ http://example.com/folder/file	http://other.example.com/ https://example.com/ http://example.com:8181/	This is the general case. It is not valid for other subdomains, protocols or port numbers. It is valid for all files in all subdirectories on the same host, protocol and port number.
http://www.example.com/robots.txt	http://www.example.com/	http://example.com/ http://shop.www.example.com/ http://www.shop.example.com/	A robots.txt on a subdomain is only valid for that subdomain.
http://example.com/folder/robots.txt	not a valid robots.txt file!		Crawlers will not check for robots.txt files in subdirectories.
http://www.müller.eu/robots.txt	http://www.müller.eu/ http://www.xn--mller-kva.eu/	http://www.muller.eu/	IDNs are equivalent to their punycode versions. See also RFC 3492.
ftp://example.com/robots.txt	ftp://example.com/	http://example.com/	Google-specific: We use the robots.txt for FTP resources.
http://212.96.82.21/robots.txt	http://212.96.82.21/	http://example.com/ (even if hosted on 212.96.82.21)	A robots.txt with IP-address as host name will only be valid for crawling of that IP-address as host name. It will not automatically be valid for all websites hosted on that IP-address (though it is possible that the robots.txt file is shared, in which case it would also be available under the shared host name).
http://example.com:80/robots.txt	http://example.com:80/ http://example.com/	http://example.com:81/	Standard port numbers (80 for http, 443 for https, 21 for ftp) are equivalent to their default host names. See also [portnumbers].
http://example.com:8181/robots.txt	http://example.com:8181/	http://example.com/	Robots.txt files on non-standard port numbers are only valid for content made available through those port numbers.

You may also interest on list of robots.txt database and robots.txt generator.

Infographic source by www.elliance.com

Link Bait - Increase Natural Backlinks, Quality Backlinks

view enlarge images

It is described as any content within a website that is interesting enough to catch people's attention and encourage viewers of the site to link it with other websites. Link bait content is not limited to text content, it can come in the form of image, an audio or a video clip, application, template, ebook... that people finds interesting to share.

The quantity and quality of backlinks are major metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase natural and high quality links to a website.

Infographic Source: www.voltierdigital.com