SEO is not limited to changing meta tags, adding content or link building. Being able to quickly provide information when your site viewers ask for help with the products you are offering or the site as a whole, can earn you big points in quality customer service while at the same time solving the pogo-stick problem. With a chat tool on your site, this becomes much easier as you can relay that information almost instantly without having your viewers wait. Chatwing chat software does a pretty good job, with excellent chatting capabilities combined with features that further augment its efficiency. And using it is very easy.
You can have this chat tool up and running on your site by following these simple instructions.
Registering a Chatwing account is the first step. It is very easy – filling in the registration form only takes a few seconds and all you need is a valid email address and password.
2. Create a Chatroom
After registration, you are automatically redirected to the Dashboard. This is where you create new chatrooms or manage the ones you have previously created. Initially, you will not have any aside from the default chatroom that is given to you. Use that and click the Customize Chatbox button.
Though this is not strictly necessary, modifying your chatroom before embedding it is strongly suggested as it will make the chat tool more efficient. The customization page is divided into tabs to make the whole process much more user-friendly. Each of the tabs affects a specific part of the chatroom, and most of Chatwing’s features can be found here.
Take note however that you cannot implement the changes that you have made unless you click the corresponding Save button in each tab.
Customizing your chatroom may take a while, but it is definitely worth it. Here is an example of a modified chatroom.
When you are done modifying the chatroom, simply click the Use button at the top of the Customization page. That will take you to the next step.
The Embedding page is composed of three tabs, each with its own purpose. They are different methods for embedding the chatroom. For now, let us skip Group Chat URL and Popout Options, and head straight to the one in the middle – Embedded Options.
This method allows you to embed the chatroom directly to your site. But before that, notice the two scroll bars with a preview window on the right, which shows your chatroom. You can use this to adjust the size of the chatroom when it goes live on your site, make it as big or small as you want. This can help you save web space or make the chatroom more visible to your viewers.
After all this is done, save your progress and refresh your browser. Your chatroom should be there.
This tool will give your viewers a much easier way to communicate with you. If properly managed, it will become a place that you and your viewers enjoy. Chatwing is a great tool that is constantly improving over time, and anyone can get it for free!
Your blog must be the centerpiece of your initiative, i.e. one that can drive or engage your audience, while also creating the signals that support what you are trying to achieve with SEO. One of the major mistakes that most bloggers make is to create posts about their business promotion, but not allow readers to engage with that content.
Firstly, you must know your goals or what you want to achieve. Then, depending on the answers to the questions below, you will be able to decide the steps that will help you set up a good blog:
1. Do you have any issues related to your reputation on search engine result pages?
2. Are you trying to build your brand or company through thought leadership?
3. Do you want your blog to be seen as a unique and unbiased voice in your niche?
4. Are you trying to build a channel that will help in link building?
Building your blog
Another major thing you should consider is of course the location of your blog or where it should reside. Should it reside on a subdirectory, subdomain, or a completely separate domain? Should you use a WordPress or Blogger platform?
Blog on subdirectory:
Here are the pros and cons of having your blog on a subdirectory.
• Add deep links to the root domain directly.
• Add fresh content to the root domain.
• Have RSS feeds of your latest blog posts on your website’s home page.
• Promote the content on your website and earn good links.
• Content must be hosted in the same server.
Blog on subdomain:
• Ability to link to certain pages within the root.
• Content can be hosted on a different server.
• Increase in typo errors when users start a URL with WWW.
• Content that gets promoted does not add much value to the root.
Blog on separate domain:
Some people are interested in creating an unofficial blog presence, so as to have control that is not directly linked to the brand. They just want to have an unbiased voice and only link it to their main website when necessary.
• Create an unbiased voice.
• If your content is good, and is respected or liked in your industry, then the blog can gain authority that can be passed through to your business website via unbiased linking.
• Gaining good authority for posts to rank well will take considerable time.
• Does not show thought leadership for your business.
Blog on Blogger.com (blogspot.com) or WordPress.com:
Using these platforms is one of the easiest ways to create a blog, but there are pros and cons.
• You can employ aggressive link building tactics without burning the target domain.
• It is easy and anybody can start blogging.
• Limits the design range and it may not fit your brand.
• Limits the option of utilizing plug-ins.
• Any content promoted will not provide direct value to your main website.
Summary: Each blogging platform has its advantages. You should always create a blog site that encourages engagement and provides visitors with opportunities to share the content.
Author Bio:- Sabrina is an SEO Executive who has worked with SEO RANK SMART for the last three years. It is an India-based Online Marketing company, with SEO Experts who help you increase your ranking in search engine results.
If you have ever wondered why the same Facebook advertisement keeps appearing in your news feed, the infographic below may give you some clue.
In June 2012, Facebook launched the FBX system (Facebook Exchange), a real-time ad bidding system that utilizes data collected from user behavior outside of Facebook, including browse history and cookies from third party sites. When the same user returns to their Facebook profile, the system shows the relevant ads for re-targeting.
“Database = Business Revenue”, and with more than 1 billion Facebook users, Facebook is amassing a huge database. Every time we ‘like’ something, click on a notification, leave a comment, share a post, or upload a photo, we are helping Facebook collect more data.
During the industrial revolution, most users were influenced by public media ads (TV, radio, newspapers) in purchase decisions. With the technology and Internet revolution, there was a 360 degree change in user lifestyles and the way they make purchase decisions.
Outbound marketing is an interruptive strategy. It is one way communication that hard sells the promotion message, for example promotional newsletters or ads slotted in between tv episodes or radio. A one hour TV episode minus the ads, can be shortened to 45 minutes watching time. In comparison, inbound marketing through search engines and social media is more relevant because the information is delivered as per request. Take a payment gateway provider like awepay.com for example. The company created a news section to attract more readers, and plugged a Facebook like box to encourage subscription. At no point do they hard sell their services. Instead, the process involves earning the user vote.
A survey shows that 86% of people skip TV ads, 44% of direct mail is never read by the receiver, and 84% of users leave a site because of irrelevant ads. Inbound marketing is more cost effective, being 62% cheaper for single lead conversion.
The rise of inbound marketing and decline of outbound marketing
Infographic source: www.cmswire.com